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Boudavida

Muddy says: stunning activewear that helps you feel good about your body, inspires you to get active – and raises money for women’s sport

Boudavida women’s sports and activewear isn’t quite like any other sports brand. Not only is it absolutely gorgeous to look at (obvs) but it’s been designed to flatter and suit the shape of real women. If you feel good in what you’re wearing, you’re going to be more inclined to get out there and exercise, right?

And on top of that, Boudavida is striving for equality in women’s sport, so they donate 5 per cent of all sales to female athletes, charities, clubs and projects across the UK.

All their kit, from squat-proof leggings to sweat-wicking tops, is made in a variety of technical, high performance and incredibly comfortable fabrics. Everything’s tested rigorously, so it never let you down, whatever sport or activity you do. Currently available in sizes 8 – 18 but watch this space.

And the name? It was inspired by the legend of Boudicca, the leader of the Iceni tribe who stood up against the Romans back in the day, as a way of encapsulating female strength of character and the idea of living a healthy lifestyle. Love it.

Shop the full Boudavida collection in their new store in Milson Street in Bath from Monday to Saturday from 10am – 6pm and Sunday from 11am – 4pm. Shop online 24/7 and also find out more about their inspirational work supporting women’s sport.

Until the end of October, quote SHOPBATH20 to get a 20% discount both in the shop and online.

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