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Watch this: the ad could make your partner get off his butt!

Hero, over at Muddy Bucks & Oxon, loves to share a good ad. Take a look at this one – I’d love to know if watching it will encourage anyone in your household to #sharetheload.

HT_Ariel_Share_the_load_jrl_160225

Mr Muddy sent me a new advertising campaign to watch the other day that he’d spotted on Sheryl Sandberg’s Facebook page. It’s an Ariel ad from India that encourages men to #sharetheload, recognising that women are massively overworked and multi-tasking and that often partners have it waaaaaaay too easy.

I watched it with a girlfriend of mine and we both turned to each other and said, ‘Oh my God, that’s exactly my life there’. Mr Muddy must have realised it too because I came home to find he’d done 5 hours of cleaning for me.

Totally worth watching, let’s hope it does the job for you too!

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