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First look: Beyonce’s promo for her new fitness line


I once downloaded a From Coach to Potato to 5K podcast and was mortified to discover that I wasn’t even up to the couch potato level required to start the programme. I became instantly disheartened and my plan to get fit was put off to another day. But I’m always meaning to get into better shape and seeing Beyonce’s hot-of-the-press promo for her new fitness range has me feel a bit twitchy – not necessarily to sweat it out admittedly, but definitely to buy some of the clobber.



Wanna see the vid?  Beyonce’s new range is called Ivy Park, inspired by the local park she exercises/thinks/finds solace in, and is available from from 14 April. If most of the parks you find solace in have cars sat in rows and happen to be front of your favourite destination pubs – yeah come on, let’s feel the collective shame people – here’s your chance to ponder a different type of space while watching Bey fox it up for the cameras. Let’s work it!

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